Tourism ads, as we have seen lately, have forgotten the thin line between conveying a cultural experience and gross marketing. Here’s one advertisement that really caught my eye. It’s the latest ad of “Madhya Pradesh Tourism”. The catch-line they use is – “The heart of Incredible India” – “Hindustan ka dil…”
Here go the lyrics…
bandar dekha, hathi dekha,
baarasingha, aur cheetal dekha
mowgli ke junglon mein sher khan ko dekha…pachmarhi satpura ka ajooba,
bhopal lake mein sooraj dooba,mandu ka jahaz-mahal aur
marble ka pahad dekha,mahakaal mandir mein pooja,
photo khincha jaake orchhagwalior ke kille mein bhatka,
khajuraho ne de diya jhatkapoorvajo ko milne-julne,
jaa pahuncha main bheembetkatrain ki chhuk-chhuk sunte-sunte,
aa pahuncha main sanchi stupasanchi ki shaanti mein,
khud ke andar jhaank ke dekhahindustaan ka dil dekha…
hindustaan ka dil dekha…
Filed under: Song, advertisement, hindustan ka dil, madhya pradesh, mp tourism, tourism
Yup one of the best adds on tourism.
One more reference was Mowgli ke Jungle which is the Kanha national park based on which Rudyard Kipling wrote the Jungle book,
http://www.kanhanationalpark.com/